Take your first step

Much like the endearing little blue penguin, New Zealand businesses and jobseekers share a quiet resilience. Just as these penguins are risk-averse, resourceful, and loyal – these groups stick to what they know. But that doesn’t mean they are boring or timid. On the contrary, they are full of personality and charm, just like their feathered counterparts.

Why are you called Little Blue Marketing?

Little blue penguins are not afraid to speak their minds, especially at night when they are most active. They have unique voices that help them stand out from the crowd and communicate with their mates. They also have a fierce sense of territory and will defend it from any intruders with their sharp beaks and flippers. They are not easily intimidated by bigger or louder animals, even humans. They can adapt to different environments and situations, as long as they have their cozy burrows and loyal partners.

New Zealand businesses and jobseekers are also vocal, adaptable, and protective of their values and interests. They are not shy to express their opinions and ideas, even if they go against the mainstream. They are always looking for new opportunities and challenges, as long as they align with their passions and goals. They are not easily swayed by trends or fads, but rather stick to their own vision and identity. They are proud of their heritage and culture, but also open to learning from others and embracing diversity.

That’s why we are called Little Blue Marketing – We understand the needs and aspirations of New Zealand businesses and jobseekers, because we share them too. We are not just another marketing agency that offers generic solutions and strategies. We are a team of creative, passionate, and loyal professionals who will work with you to achieve your dreams and ambitions.

We are not afraid to be different, to be bold, to be funny – just like the little blue penguins.

How we serve our customers

Small Business

New Zealand small businesses stick to what they know – they post the odd thing on Facebook, flyer drops, handing out business cards, putting out a billboard on the street. In a world that’s swiftly embracing the digital era, your customers are already there, and they’re waiting to connect with you online.

We understand starting out and growing your small business is daunting. You see everyone else have these awesome websites, and blasting up on social, but you’re too busy or don’t see the value in going hard online.

Little Blue Marketing see a different story unfolding. We believe in transforming the cautious into the courageous, the frugal into the flourishing. We are your guiding light to nudge you out of your burrow into the vast, exciting world of digital opportunities.

Charity

Doing great work in our communities does not come cheap. Tuck your beak in… We specialise in working and satisfying board rooms. Most Marketing Agencies in Auckland won’t touch a Charity – there’s too many decision makers! We have our methods and approaches to these unique working conditions.

You’re not sure what you can do that will make the biggest impact for your organisation whilst keeping the Treasury happy.

We don’t go after the fish just because of a few sea lions in our way. We can operate within your constraints, at your pace, neatly fitting inside the budget – the Charity chick is hungry – you focus on keeping them warm and we will do all the fishing.

Job Seekers

You’ve been applying for jobs, but you’ve been constantly rejected for not having enough “Kiwi experience” or “practical skills” or “2 years of experience.” How are you to get experience if nobody will hire you? We can help.

Jobseekers face challenges in the professional world. In a job market that often overlooks potential, you may find yourself overqualified, yearning for meaningful opportunities. You’re not just looking for any job; you’re seeking a place to spread your wings and make a real impact. We will guide you to learn practical skills like design, marketing, and Google Suite. Our mission is to transform your career journey, turning the routine into a remarkable expedition.

Join us in breaking through the ice, navigating the currents of career uncertainty, and soaring to new heights, just like our resilient little blue friends. Your journey to professional fulfillment starts here.

Our Values

Little Blue Marketing creates benefits for our freelancers, requesters, employees and society. We do not want to make money with services that do not create benefits for our customers. We will listen to your vision and obsess over every detail of that vision to deliver a unique expression of your business identity.

Transparency

We believe in direct communication. No hidden agendas, no unnecessary bureaucracy. Our streamlined processes minimize transaction costs, ensuring fair fees for both freelancers and clients.

Effortless Experiences

One point of contact. No distractions. Our dedicated manager handles client communication, allowing our team to focus on what matters: delivering exceptional results.

Discretion and Security

Your sensitive information is safe with us. We use encrypted cloud servers and adhere to strict confidentiality agreements.

What we can do

Brand Identity

A brand is more than just your business’s name and logo – it extends to every tiny interaction customers have with you. Our team understands this and the value of a strong brand identity for small businesses and charities. Backed by insightful data, we can create a unique brand from scratch that resonates with your audience, ensuring you stand out in the crowd. It’s the very first step for a startup business.

Web Design and Development

Save some money: Our talented student team can build a website that reflects your uniqueness without breaking the bank. Affordable web design and development tailored to make your online presence shine.

Graphic Design

We have over 100 student and professional graphic designers trained in crafting functional psychologically-influential design that pulls the correct emotions from your customers towards your brand. We bring your narrative to life with compelling visuals, from logos to marketing materials. Elevate your brand image without the hefty price tag.

Sustainable Functionality

In today’s world, customers seek businesses that strive to reduce their environmental footprint. Our belief is that sustainability should always be about cutting costs – reducing emissions or waste as an environmental benefit is an added bonus. If something isn’t financially feesible to implement; we move on. Our team specializes in guiding businesses towards sustainable functionality, from energy-efficient technologies to waste reduction strategies, we empower you to save money while minimizing your environmental impact. Our tailored approach is backed by data-driven insights, ensuring that every sustainability initiative is optimized for maximum efficiency and cost savings.

Marketing & Retail Strategy

We get it – budgets can be tight. From smashing Tiktok to converting leads on your Mailchimp campaigns, to bringing customers that live around your business – we have marketing strategies… we believe in helping you grow without the financial stress. Nothing guides your business decisions for success better than data. Insights help you better understand the effect of a campaign, deep-dive into a user journey, or inform your strategic decisions, an investment in web analytics is essential for any manager.

Search Engine Marketing

Did you know there are many SEO/SEM professionals working at gas stations? What a waste of a great resource! Our SEO specialists are hungry and nobody is giving them worms. They’ll waddle together squawking about your business then dive deep into the digital waters to fish out the tastiest keywords.

Supporting our Community

By choosing Little Blue Marketing, you support tertiary students seeking work experience and International professionals on their journey to becoming kiwis. What’s more: 5% of our revenue goes to the Little Blue Foundation, dedicated to conserving New Zealand’s Little Blue Penguin.

Meet the team

Mark Price – Founder & Client Relations Specialist
Mark’s passion for innovative marketing strategies led him to establish Little Blue Marketing in 2019. With a background in both freelancing and business development, Mark ensures our clients receive top-notch solutions.

Alex Winter – Digital Guru
Alex dives deep into data analytics, SEO, and digital advertising. His expertise ensures our clients’ online presence stands out in the crowded digital landscape.

Sam Wittle – Copywriter / Content Whisperer
Sam weaves words like magic. Whether it’s a blog post, social media update, or website copy, he crafts compelling narratives that resonate with audiences.

Emily Frost – Designer
Emily’s artistic flair and eye for design breathe life into our campaigns. From captivating visuals to compelling copy, she’s the creative force behind our success.

Let’s Build Something

Ready to break the ice on your marketing journey?
Let’s dive right in together!

Slide into our DM’s